{"title":"Serums","description":"\u003cp\u003ePrecision-crafted serums formulated with clinical-grade actives to target your skin's most pressing concerns. From brightening and hydration to renewal and firming — each Aurein serum is designed to deliver visible, measurable results.\u003c\/p\u003e","products":[{"product_id":"lumiere-vitamin-c-brightening-serum","title":"Lumière Vitamin C Brightening Serum","description":"\u003cp\u003e\u003cstrong\u003eA high-performance, stabilised Vitamin C serum that targets uneven tone, dullness, and the visible signs of environmental stress — leaving skin visibly brighter, smoother, and more luminous with consistent use.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFormulated with 15% stabilised Ethyl Ascorbic Acid, Lumière delivers one of the most bioavailable forms of Vitamin C directly to the skin — without the instability or irritation often associated with traditional ascorbic acid formulas. The result is a serum that genuinely works: brightening where you need it, protecting where it counts, and improving overall clarity over time.\u003c\/p\u003e\u003cp\u003eAt its core, Lumière addresses the everyday accumulation of dullness — from UV exposure, pollution, and the natural slowing of cellular turnover that comes with age. It supports collagen synthesis and helps to fade post-breakout marks, sun spots, and uneven pigmentation gradually and safely. A supporting blend of Niacinamide and Ferulic Acid amplifies the brightening effect while calming any underlying redness and extending the serum's antioxidant activity.\u003c\/p\u003e\u003cp\u003eThe texture is lightweight and water-serum in feel — it absorbs quickly without tackiness, making it easy to layer beneath moisturiser or SPF. Suitable for all skin types, including those with sensitivity, it is best used in the morning. Expect a noticeable improvement in radiance within four to six weeks of consistent use.\u003c\/p\u003e\u003cp\u003eTo use: Apply 3–4 drops to clean, dry skin each morning. Follow with moisturiser and SPF. Avoid mixing with pure Retinol or AHA\/BHA products in the same application.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthyl Ascorbic Acid (15%)\u003c\/strong\u003e — A highly stable, non-irritating form of Vitamin C that brightens skin, reduces hyperpigmentation, and supports collagen synthesis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (5%)\u003c\/strong\u003e — Targets uneven skin tone and enlarged pores while reinforcing the skin's natural barrier and reducing visible redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFerulic Acid\u003c\/strong\u003e — A plant-derived antioxidant that stabilises Vitamin C and extends its efficacy against environmental damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — A low-molecular-weight form of Hyaluronic Acid that hydrates deep within the skin's surface layers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e — Soothes and softens skin, supporting moisture retention and reducing the likelihood of irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\u003cp\u003eAqua (Water), Ethyl Ascorbic Acid, Niacinamide, Propanediol, Glycerin, Ferulic Acid, Sodium Hyaluronate, Panthenol, Tocopherol (Vitamin E), Allantoin, Hydroxyethylcellulose, Sodium PCA, Betaine, Citric Acid, Sodium Citrate, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin\u003c\/p\u003e","brand":"AUREIN","offers":[{"title":"Default Title","offer_id":58202252444032,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/6772\/2112\/files\/rn-image_picker_lib_temp_879b8cf8-4fb3-49dd-9424-929036f2b44f.png?v=1780500450"},{"product_id":"clarity-blemish-control-serum","title":"Clarity Blemish-Control Serum","description":"\u003cp\u003e\u003cstrong\u003eA targeted, daily-use serum designed for congested, breakout-prone skin — combining exfoliating acids and sebum-regulating actives to clear pores, calm inflammation, and visibly reduce the frequency and severity of blemishes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eClarity was formulated for skin that feels consistently congested — prone to breakouts, enlarged pores, or that rough, uneven texture that builds when excess sebum and dead skin accumulate without adequate exfoliation. It takes a methodical, ingredient-led approach: exfoliate, regulate, calm, and restore — in that order.\u003c\/p\u003e\u003cp\u003eSalicylic Acid (BHA) at 1.5% forms the active backbone of the formula. Oil-soluble by nature, it penetrates deep into the pore lining, dissolving the sebum and debris that clog follicles and lead to blackheads and papules. This is supported by Azelaic Acid, a clinically recognised multitasker that simultaneously reduces post-breakout pigmentation, calms redness, and exerts a mild antibacterial action — without drying the skin or disrupting the microbiome.\u003c\/p\u003e\u003cp\u003eZinc PCA helps regulate sebum production at source. A soothing matrix of Niacinamide and Bisabolol addresses the inflammation and redness that accompany breakouts, while Sodium Hyaluronate ensures the formula never tips into dryness. The result is skin that feels cleaner, calmer, and noticeably more balanced with continued daily use.\u003c\/p\u003e\u003cp\u003eTo use: Apply 3–4 drops to clean skin each evening, focusing on areas of congestion. Begin with every other evening use for the first two weeks. Avoid combining with additional AHA\/BHA products in the same routine step.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid (1.5%)\u003c\/strong\u003e — A lipid-soluble beta hydroxy acid that penetrates the pore lining to dissolve congestion, reduce blackheads, and prevent future breakouts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAzelaic Acid (10%)\u003c\/strong\u003e — Clinically proven to reduce blemishes, post-inflammatory hyperpigmentation, and redness, with a gentle antibacterial action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (4%)\u003c\/strong\u003e — Calms visible inflammation, reduces redness associated with active breakouts, and helps regulate sebum production over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc PCA\u003c\/strong\u003e — Targets excess sebum at source, helping to mattify and rebalance oily or combination skin without stripping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBisabolol\u003c\/strong\u003e — A naturally derived calming agent from chamomile that soothes irritated, reactive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\u003cp\u003eAqua (Water), Azelaic Acid, Niacinamide, Propanediol, Salicylic Acid, Glycerin, Zinc PCA, Sodium Hyaluronate, Bisabolol, Panthenol, Allantoin, Betaine, Xanthan Gum, Lactic Acid, Sodium Lactate, Citric Acid, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin\u003c\/p\u003e","brand":"AUREIN","offers":[{"title":"Default Title","offer_id":58202255327616,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/6772\/2112\/files\/rn-image_picker_lib_temp_af6f2292-e01e-4c0d-baa5-c8d2111a504e.png?v=1780500626"}],"url":"https:\/\/byaurein.com\/collections\/serums.oembed","provider":"Aurein","version":"1.0","type":"link"}