{"product_id":"soft-balance-gentle-cleansing-milk","title":"Soft Balance Gentle Cleansing Milk","description":"\u003cp\u003e\u003cstrong\u003eA mild, non-stripping cleansing milk that removes makeup, SPF, and daily impurities while actively supporting the skin’s moisture barrier — leaving skin clean, comfortable, and never tight.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCleansing is the step that sets the tone for everything that follows. Soft Balance was formulated on the principle that a cleanser should remove what doesn’t belong on the skin without disturbing what does — namely, the natural lipids, proteins, and microbial balance that form a healthy, functioning barrier. It is, in every sense, a cleanser built around restraint.\u003c\/p\u003e\u003cp\u003eA mild surfactant system built on Sodium Cocoyl Glutamate and Coco-Glucoside provides thorough yet gentle cleansing — effective enough to lift SPF and everyday makeup without requiring a separate micellar step. The formula lathers softly and rinses clean, leaving no residue and no sensation of tightness. Skin is left feeling comfortable and smooth from the very first rinse.\u003c\/p\u003e\u003cp\u003eGlycerin and Panthenol maintain hydration throughout the cleansing process, while Allantoin soothes and softens. The pH has been carefully calibrated to 5.0–5.5 — in alignment with the skin’s own pH — to preserve the acid mantle and avoid barrier disruption that alkaline cleansers can cause.\u003c\/p\u003e\u003cp\u003eTo use: Apply a small amount to damp skin and work into a gentle lather. Rinse thoroughly with lukewarm water and pat dry. Suitable for morning and evening use. Recommended for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Cocoyl Glutamate\u003c\/strong\u003e — An amino acid–derived surfactant that provides gentle, effective cleansing without compromising the skin’s natural lipid layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — A humectant that draws moisture into the skin and maintains hydration levels throughout the cleansing process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e — Soothes and softens skin, reinforcing the barrier and reducing any mild irritation caused by cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e — A skin-conditioning agent with calming properties that leaves skin smooth and comfortable after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (2%)\u003c\/strong\u003e — Supports the barrier and contributes to a more even, calm complexion over time.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\u003cp\u003eAqua (Water), Glycerin, Sodium Cocoyl Glutamate, Coco-Glucoside, Niacinamide, Panthenol, Allantoin, Sodium Hyaluronate, Xylitol, Betaine, Glycol Distearate, Acrylates Copolymer, Citric Acid, Sodium Chloride, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin\u003c\/p\u003e","brand":"AUREIN","offers":[{"title":"Default Title","offer_id":58202258604416,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/6772\/2112\/files\/rn-image_picker_lib_temp_638a51ab-7ed9-4ea1-9439-d0e01e117fc0.png?v=1780500735","url":"https:\/\/byaurein.com\/products\/soft-balance-gentle-cleansing-milk","provider":"Aurein","version":"1.0","type":"link"}